Let’s share community promotional space
February 3, 2015
The Highlands are an amazing place to live. One look at any
community bulletin board covered with flyers and posters will show the
wide variety of events, fundraisers and opportunities being organized
and offered on an ongoing basis. For those of us that are involved in
promoting the activities of non-profit organizations, these boards are
an important resource for getting the word out. Recently, it has become
more and more difficult to do that because of the limited promotional
“real estate” and the way that it is being used by some organizations.
Larger posters – larger than 8 ½ x 11 – take up more than their fair
share of promotional space, especially when that space is limited.
Additionally, some events have two or three flyers/posters on every
board in sight. Please, be sensitive to the efforts of other
organizations and their hard working volunteers: design flyers and
posters that “fit in” the local promotional landscape and leave space
for others to promote their hard work as well.
Thom Lambert