Let’s share community promotional space
February 3, 2015
The Highlands are an amazing place to live. One look at any community bulletin board covered with flyers and posters will show the wide variety of events, fundraisers and opportunities being organized and offered on an ongoing basis. For those of us that are involved in promoting the activities of non-profit organizations, these boards are an important resource for getting the word out. Recently, it has become more and more difficult to do that because of the limited promotional “real estate” and the way that it is being used by some organizations. Larger posters – larger than 8 ½ x 11 – take up more than their fair share of promotional space, especially when that space is limited. Additionally, some events have two or three flyers/posters on every board in sight. Please, be sensitive to the efforts of other organizations and their hard working volunteers: design flyers and posters that “fit in” the local promotional landscape and leave space for others to promote their hard work as well.