Ideas to get the HHHS message out
February 24, 2015
Glad to read it [Haliburton Highlands Health Services money] is a provincial grant received for rebranding, because it sounds like HHHS has already been rebranded and it sure needs to get that news out. Just to review the bidding here, HHHS offers acute care, emergency facilities, provides long-term care, mental health services, supportive housing, meals on wheels, hospice services, transportation services, adult day programming, diners’ club, geriatric assessment and integration network, and has hired a community GAIN co-ordinator, including support for those with mental health conditions, providing assisted living, physiotherapy services and a palliative care community team. Probably more, but my head is already spinning. Who these services are for, where they are available, when they are available, who you have to book with, any prerequisites, preregistration, referrals required, are questions that are bound to arise. Plus many more. To get this amount of information properly disseminated, it could well require town hall meetings, allowing time for question and answer sessions in many areas of this sprawling county, certainly in more locations than just Haliburton, Minden and Wilberforce. In addition, making personnel available to address the many service clubs in the area as well would allow for smaller audiences with perhaps specific concerns. Radio interviews, maybe taped, maybe live with call-ins, would be beneficial. Newspaper articles addressing frequently asked questions could help. Links directly from websites that either used to provide these services or websites of organizations whose members would have an interest in those services ought to be established. Off the top of my head, SIRCH, VON, CARP, Point In Time, would all be contenders. Establish a direct help-line whose purpose is to provide callers-in with information on services they may require, an ability to refer them to the right people, and a willingness to mail out brochures. Which neatly brings me to brochures. The services offered now by HHHS can be grouped and outlined so that those in need of one service can identify the complementary services also offered. There may well be duplication, but when someone needs the kind of help offered by HHHS, they need all the support they can get as they may not have the experience to ask the right questions. All of the foregoing would surely cost $45,000 ($50,000 is only $45,000+tax), taking into account the costs of hospital personnel time, travel expenses, venue rentals, printing costs, advertising expenses, and so on. Designing a new logo would not only be a significant expense (what on earth is wrong with the existing one?), but it would also eat up the time of those whose day jobs don’t involve debating the merits of teal over turquoise. As well, there is the associated cost of new letterheads, envelopes, business cards, brochures, forms, et cetera, that needs to be taken into account. In the spirit of bread before circuses, bandages before graphics.