A grammatical disgrace
January 27, 2015
Dear County Tourism Committee Members,
I was dismayed by the article in yesterday’s Echo telling us of the promotional video that is being made. I wasn’t dismayed by the idea of the video itself, as that’s a great idea. The problem is the use of the phrase “Unwind Local.” It’s hard to believe that this can really portray the county in a favourable light. It’s a grammatical disgrace. The article makes reference to the fact that it’s ungrammatical, but that you’re prepared to let that go because this use of the language is a trend. If something is a trend but it’s not a good trend, does that mean you still go with it? As my mother used to say, if everyone is going to jump off the bridge, are you just going to follow along? Why not start a new trend and be trend-setters? Come up with something that portrays Haliburton County in the best possible light. I’ve read that you’re trying to attract people for upscale culinary experiences. How are they going to react to a slogan that is distinctly downscale, that makes us sound like we’re local yokels? I understand from the article that the video that the committee viewed was a draft and that changes can be made. I beg you to seriously reconsider the use of this phrase. Make Haliburton County somewhere that people are attracted to, not put off by.