$50,000 too much for rebrand
February 10, 2015
To the Editor, RE: HHHS rebranding
Conversations in the community often are about the great health care we receive with a dedicated staff. There has been a strong volunteer effort of thousands of hours. The financial donations to HHHS almost weekly are reported in the news. The courageous nursing efforts are given to this community. Is there anyone else out there thinking $50,000 is $50,000 too much, no matter what the source, to spend on “a new logo and communication strategy” as reported by the Echo (Feb. 3, pg 3)? How about spending the money on the continued care of the residents and the health care providers? Please use the hard earned support for the best possible use. The only communication and branding that is required is the big Blue H. The Hospital has a local monopoly really, people in the area will be there. If there really is a need to change, the logo could go back to the original Red Cross, when there was respect to the staff and trust in the volunteers, rather than red tape. In spite of bureaucratic direction, we still have good medical care! Thank you to the staff of the hospital.
Jean S. Tyler