School's Cool gets boost from local hockey celebrity 0
Quinn Howard left, and Hayden Thorn, right, were featured in a promo video for School s Cool with NHL player Matt Duchene. Duchene lent his talents to promote the program for an ongoing worldwide contest.
Matt Duchene thinks school is cool.
The Haliburton native and NHL player with the Colorado Avalanche was recently featured in a promo video for the Haliburton School's Cool program, a local initiative developed to help children and parents prepare for kindergarten.
Making its debut on Sept. 6, the video will be featured on YouTube along with the School's Cool website.
Recently nominated as a contestant in a worldwide competition for social enterprises called the Best Brilliant Ideas for Humanity, the video was conceived to help launch the program's profile.
"In order for people to vote for us we had to have a video profile," said Gena Robertson, founder and director of the program. "Then we thought what would make our video really interesting for a wide range of people?
"We started brainstorming and we thought Matt Duchene is such an excellent example of someone who's obviously excelled in sports but you can't actually excel in sports unless you keep your grades up," said Donna Enright, the program's vice president of information technology.
"He's been recognized for his academic abilities as well as his athletic abilities, so we thought he'd be open to promoting School's Cool."
Duchene signed on for the project and the result was a five-minute video that includes recent program graduates, parents and Robertson.
"He was happy to be a part of the project and was amazing with those kids," said Enright. "He clearly has a social conscience and wants to give back."
The Best Brilliant Ideas contest was created to support entrepreneurs to launch and expose projects they believe will serve the world.
Launching on Sept. 6 the contest website will include profiles of the different nominees and allow the public to vote on their favourite idea.
"We created the video for this contest and ideally what we were looking for was something to drive people to our profile to actually vote for us," said Enright.
"That's how the video started but it's grown into this great tool of promoting this wonderful local program."
"It's very cool that we could get someone from Haliburton promoting our product across the world," said Robertson. "Instead of just asking any celebrity Matt can actually attest to this."
Running for five months, the contest invites those who have an idea that could change the world to come forward and compete with other social entrepreneurs.
"It really is an opportunity for everyone to get marketing and exposure so that more people can hear about what your idea is," said Enright. "We strongly believe that every community in the world should have School's Cool.
"In five minutes our video shows you all the ways in which the program impacts kids, parents and instructors.
"It shows you that when kids have a start like this they have the ability to succeed right off the mark and when they have an excitement about learning all kinds of doors open for them."
Cassie Thorn's son Hayden recently graduated from the program. The decision to enroll Hayden, said Thorn, stemmed from many of the opportunities the program affords children.
"I liked the idea of it being learning oriented," said Thorn. "I was told it would improve my child's social skills.
"I noticed a huge difference in Hayden from beginning to end."
Organizers of the program asked Thorn and her son if they would be interested in contributing to the promo video.
"We both said yes right away," said Thorn. "Hayden loved it because he got to meet a hockey player!"
Members of the public can register and vote for School's Cool between Sept. 6 and Oct. 17. Visit www.schoolscool.com for more info and to vote.